A reflection
Measure in the business's language first.
A peer of mine leads a design team that survived a brutal round of layoffs that gutted other departments. When leadership asked every function to justify its cost, her team was the one that walked in with revenue and retention numbers instead of completion rates or NPS: every roadmap item already tied to a dollar figure design had helped move. It's the best argument I've heard for why design leaders should measure themselves in the business's language first, and design's second. It's the same instinct behind every outcome on this page.
