I’m contracted to lead design for global consumer payment products, the BRIGHT Rewards products, and initiatives to incentive cross-brand shopping by customers from Gap, Old Navy, Banana Republic, Athleta, and partners. I create more intuitive design through user interviews, data analysis, and A/B testing.
Landing Page for Customer Loyalty Program:View Prototype
Landing Page for Credit Card Upsell Program:View Prototype
I work at an innovative accelerator that produces an AI product to empower female business owners and startup founders to succeed with the help of machine learning and AI. I led all design from strategizing & conducting user research to executing branding, marketing collateral, and product iteration based on user feedback & KPI performance to improve user acquisition and customer happiness.
After thorough user research, I crafted a universal style guide and build book for Capital One Commercial. The guidelines now apply to all products that face companies, banking with Capital One.View Case Study
I've created multi-platform, long-form products that used facts, interactive elements, and themed design to engage audiences in open dialogue & debate.
I created interactive websites and used gamification to engage users in exploring data about politics, the U.S. economy, and world events.